Independent financial research

Financial Insights. A Brighter Tomorrow.

Money moves quickly, and headlines move faster. Fin Loom slows the picture down with research, market analysis, and data across banking, investing, markets, fintech, payments, and digital assets.

We read the numbers behind the story and the assumptions behind the numbers, so the decision in front of you is easier to weigh.

City skyline at sunrise seen from a terrace, with a tablet showing a market chart on the table

Follow the Money, Not the Noise

Financial information is everywhere. Context is the scarce part. Fin Loom sets out what is changing, what the available data shows, and where the uncertainty still sits.

It is written for readers who want an informed view without hype, needless jargon, or false certainty.

Markets in data

Research With Context

A number without context can mislead. Before a statistic appears on Fin Loom, we look at how it was defined, the period it covers, the quality of the source, and what it is being compared with.

When credible sources disagree, we show the disagreement and explain the likely reason. When the evidence is uncertain, we say so.

Three official U.S. series show what that looks like in practice. Each chart names its source, its unit, and the date of its latest figure.

Official data

E-Commerce as a Share of U.S. Retail Sales

Online sales made up 17.1% of U.S. retail sales in Q2 2026, compared with 6.9% in Q1 2015.

  • Latest, Q2 202617.1%
  • Q1 20156.9%
0%5%10%15%20%201520172019202120232025

Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales. Series: E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA), percent, seasonally adjusted, retrieved from FRED on October 3, 2026. Latest figure: Q2 2026. The source agency revises these figures.

View the numbers
PeriodPercent
Q4 20157.4%
Q4 20168.2%
Q4 20179.1%
Q4 20189.9%
Q4 201911.2%
Q4 202015%
Q4 202114.6%
Q4 202214.6%
Q4 202315.5%
Q4 202416.2%
Q4 202516.7%
Q2 202617.1%

Official data

U.S. Investment in Information Technology

Private investment in information processing equipment and software ran at an annual rate of $1,646 billion in Q2 2026, compared with $668 billion in Q1 2015. The figures are not adjusted for inflation.

  • Latest, Q2 2026$1,646 billion
  • Q1 2015$668 billion
$0bn$500bn$1000bn$1500bn$2000bn201520172019202120232025

Source: U.S. Bureau of Economic Analysis, Gross Domestic Product. Series: Private fixed investment in information processing equipment and software (A679RC1Q027SBEA), billions of dollars, seasonally adjusted annual rate, retrieved from FRED on October 3, 2026. Latest figure: Q2 2026. The source agency revises these figures.

View the numbers
PeriodBillions of Dollars
Q4 2015$690 billion
Q4 2016$728 billion
Q4 2017$796 billion
Q4 2018$840 billion
Q4 2019$857 billion
Q4 2020$918 billion
Q4 2021$1,017 billion
Q4 2022$1,095 billion
Q4 2023$1,143 billion
Q4 2024$1,236 billion
Q4 2025$1,495 billion
Q2 2026$1,646 billion

Official data

The U.S. Personal Saving Rate

Households saved 4.1% of disposable income in August 2026. The highest reading since 2015 was 31.8% in April 2020.

  • Latest, August 20264.1%
  • January 20156.3%
0%10%20%30%40%201520172019202120232025

Source: U.S. Bureau of Economic Analysis, Personal Income and Outlays. Series: Personal Saving Rate (PSAVERT), percent, seasonally adjusted annual rate, retrieved from FRED on October 3, 2026. Latest figure: August 2026. The source agency revises these figures.

View the numbers
PeriodPercent
December 20155.8%
December 20165%
December 20175%
December 20188.4%
December 20196.2%
December 202011.8%
December 20216.8%
December 20224.4%
December 20236.6%
December 20245.1%
December 20255%
August 20264.1%

What We Cover

Six sections, held to one standard of evidence.

Money & Banking

Savings, credit, debt, and banking products: how they work, what they cost, and which terms deserve a second look.

Investing

Funds, ETFs, retirement, and portfolio construction, read through the risk taken to pursue each return.

Markets & Stocks

Equities, valuation, trading, and market structure, with company performance kept separate from price.

Fintech

Neobanks, financial apps, and embedded finance, and the business models underneath the technology.

Payments

Wallets, processors, remittances, and open banking: the infrastructure that carries money from click to settlement.

Crypto & Digital Assets

Bitcoin, stablecoins, custody, DeFi, and tokenization, held to the same standard as traditional finance.

Built for Better Decisions

Fin Loom does not tell readers what to buy, sell, or believe. Our job is to make financial information easier to evaluate, and that starts with three distinctions.

  • Observed Data and Forecasts

    What has been measured stays apart from what is projected.

  • Performance and Expectations

    What a business has reported stays apart from what the market has priced in.

  • Short Term and Long Term

    A recent development is set against the longer-term picture.

Latest Research

Independent by Design

Fin Loom is an editorial financial publication. The aim is plain: publish useful financial information, and respect the reader's ability to decide.

About Fin Loom